An Easy Way to Determine Marketing ROI
June 9, 2010 by
Filed under Blog
These days, marketing initiatives without a solid business case based on real-world ROI projections don’t see the light of day. But most metrics that marketers live by – delivery and open rates, clickthroughs, bounce rates, conversion rates, etc. – don’t have much value to non-marketing decision makers. So how do you correlate marketing success in [...]
June 2, 2010 by
Filed under Blog
One of the big myths of B2B marketing states that because you’re marketing to a group of decision-makers at a company rather than individuals, the creative and copy need to focus on concrete benefits and features as opposed to the softer status and fulfillment benefits usually seen in B2C marketing. I suppose a lot of [...]
