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• Make and Keep More Money

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• Overhead is Overrated

  Sierra has the experience, skills, and knowledge to help move your business to its next level. Is it time to reinvent your wheel?

  

  1. Do the critical research — How well do you really know your customer? How about your competition?
  2. Develop a strategy first — Micro without macro is wacko.
  3. Be “brand right” — Examine every touchpoint.
  4. Know your audience — The first challenge is finding one.
  5. Understand that content is king, then write it to rule.
  6. Connect with your audience in every way possible.
  7. Don’t just communicate — socialize.
  8. Convert your influencers to evangelists.

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  • Great point & funny: "The Floppy Disk means Save & 14 other Old People Icons that don't make sense" http://t.co/yTVM6eSR via @shanselman 08:35:39 PM May 17, 2012 from Tweet Button