Articles

Build quality Inbound Links. Growing relevant inbound links to your website is the single most important factor in achieving higher search engine rankings.

Create unique Meta Titles. Try to make your website page titles unique to the content for THAT PAGE ONLY. Your most important keywords should be the first word in the title tag. In most cases, this is what will show up the most in search results.

Develop descriptive Meta Tags. This should be just one sentence or two describing your website page and its content. In Google, the page description is what shows in the search responses – so be sure to make it encourage “clickthroughs”.

Only use SEO-Friendly URL’s. Avoid using long URL’s where at all possible, and always try to use your keywords in URL’s. As your website grows, be sure to establish a naming convention for URL’s and adhere to it. Many popular platforms, such as WordPress and Joomla, have plug-ins to assist you with this.

Write good Effective Content. In today’s very competitive SEO environment, CONTENT plays a huge role in the success of your SEO strategies. Consistently develop and deploy fresh, new content to your website to maximize your search results.

Optimize your Website Images. Write ALT text that exactly describes your images on their respective pages. ALT text is the words that pop-up in a bubble when you mouse over an image on a web page. Always keep the text very short, and never put the same keywords on every image on your website.