Saturday, September 4, 2010


Unless you’re the Pope, the people you want to speak to aren’t waiting outside your window.

Most of your customers and prospects are likely hiding out behind their own personal firewall right now. They’re listening to their iPod instead of the radio. Getting their news from a newsreader of custom RSS feeds instead of skimming newspapers or magazines. Virtually sitting in on targeted webinars instead of attending big trade shows in person. Locked up in corporate offices behind triple-strength spam filters and an admin with an attitude.

We can help you find them. CEOs. CIOs. Presidents. Doctors. Decisionmakers. All through double-opt-in, white-hat, bulletproof sources that guarantee 90%+ delivery rates and data that’s so fresh we should put an expiration date on it.

We do this because we believe that 80% of the success of any marketing campaign is going to come down to the quality of your lists. It’s more important than your offer; more important than any creative treatment.

So if you need to create a custom-crafted list from scratch, add to the existing data you already have, or want to scrub and append an older house list, Sierra is the only partner you need.