The old rule of thumb said that you had to repeat a message seven times before it began to sink in.
Guess what? It’s going up.
The takeaway here is that you’ll need to be prepared to look at your target audiences and hit them where they live, multiple times in multiple ways.
That doesn’t mean the same print ad over and over. It means websites and microsites. Direct mail campaigns. Rich media e-mails. Sell sheets and brochures. Streaming video. Webinars. e-newsletters, Blogs. Sponsorships. Google AdWords campaigns. Flash animations and product demonstrations. Widgets. iPhone apps. Trade shows. And occasionally (but very rarely) print ads, radio and TV spots.
It’s a lot to take on, but thankfully you don’t have to. Sierra’s talented marketers will sit down with you to look at your target audience and how they live, work and get their information.
Then we’ll look at your budgets and figure out which vehicles will deliver the most bang for your buck, applying our Return on Investment formulas to set thresholds for success.
Your goals may differ, but ours remains the same: drive new paths to profit for your company.
